Product Packaging Design Examples

Product packaging examples

Product Packaging Design Examples

Product packaging does much more than storing and protecting your products. Products with great packaging can help build brand identity, work as advertising and attract your target buyers. Many businesses rely on high-quality packaging to enhance their products and provide a superior customer experience. 

Custom Boxes Now! is a leading packaging manufacturer with over 60 years of experience partnering with brands to create unique packaging. We work hand in hand with our clients to develop the ideal structural design to fit their products and branding. Our ample print capabilities allow us to optimize your artwork and create one-of-a-kind, recyclable custom boxes.

12 of the Best Brand Packaging Examples

We have partnered with many businesses across a wide array of industries and understand the importance of creating effective designs that combine visual appeal, functionality, sustainability and brand alignment. Explore these product packaging design examples to see what sets us apart:

Change OVR

Change OVR is a leading provider of precision-built fuel filters. They needed packaging that reflected their commitment to the quality and performance of their industrial products. We designed this packaging to be functional, protective and visually appealing. We incorporated their branding artwork and designed every carton to accommodate different filter sizes and specifications.

Cleveland Cavaliers

We partnered with the official team store of the NBA’s Cleveland Cavaliers to create packaging that reflects team spirit. They needed packaging for different merchandise, from tall jerseys for men to clothing for toddlers and water bowls for pets! We focused on durability and style. Boxes were designed with their iconic branding and waterproof qualities to protect fragile products.

ProGlow

ProGlow offers physician-approved lines of nutritional supplements represented by their founder, Dr. Pauline Haugen. Their packaging needed to be secure, beautiful and engaging. We created custom mailer boxes with a soft feel and a feminine touch to reflect their founder and creator.

Hugh & Crye

Hugh & Crye offer custom-fitted shirts for men inspired by European style. They needed dress shirts to arrive with their sharp look intact. We designed simple packaging with clean lines and a minimalistic style. The result was sturdy brown cardboard construction with our client’s name on the sides of the boxes.

Toby’s Estate Coffee

Toby’s Estate Coffee offers high-quality cold-brew coffee from its headquarters in Brooklyn. Their brand and products reflect high quality and sophistication. We created packaging that enticed clients before they saw the product. This one-color box with a half-tone background image showcases the product while representing Toby’s Estate Coffee essence.

Storybook Cosmetics

Storybook Cosmetics provides cosmetic products inspired by fairy tales. They needed packaging that included branding details and fairytale-inspired features. We opted for a C-series self-locking buck that protects their delicate products. By choosing a flexo printing process, we incorporated the brand’s initials with a hand-drawn effect.

Urban Stems

Urban Stems offers fresh flowers straight to its clients’ doors. They sourced their flowers from Rainforest Alliance Certified farms and needed packaging that protects them during bike courier deliveries. To create packaging for flower delivery with next-level protection, we developed a cardboard box that was durable, light and easy to open.

Six Month Smiles

Six Month Smiles offers dental solutions to fix the positioning of the teeth in six months. They needed packaging for their patented patient tray kits that aligned with a reputable healthcare brand. We developed a high-end box with a professional and clean look. The box is lined with white and includes custom inserts with labels to hold products and help their clients identify them.

Datebox

Datebox is a subscription box service that delivers fun and creative date experiences. Subscription boxes of this kind need to reinvent themselves every month while aligning with their branding. They provided us with several artworks that we scaled to create a double-sighted box with complementary patterns. The packaging provided a great unboxing experience, covering the products completely without giving away the surprise.

Flikr

Flikr offers a product with unique characteristics. Their tabletop firepits are made of concrete and have an elevated, rustic look. We created sturdy and unique packaging with a sleek and minimalistic design. The box resembled the product with a cool gray color and openings on the top mimicking a burner and giving a peek of the product.

Trail Truffles

Trail Truffles offer tasty energy bites made with superfoods and chocolate. Their brand identity matches nature, adventure and healthy living. We designed a multipurpose box made of 100% recyclable materials. The design resembles a mountain trail, aligning the graphics they provided with the cutting line of the box. It is the perfect blend of functionality and design and can be used to store, ship and showcase products.

MicrochipID

MicrochipID develops crucial products to protect animals, from pets and livestock to wildlife. Their microchips combine science with nature and need packaging that reflects reliability and commitment to the environment. We developed boxes with high-resolution prints and eco-friendly materials. We made the most of this chic and organic design, including certifications on the sides, their brand message and logos.

How to Create Great Packaging

Creating practical, eye-catching packaging is a detailed process. Our team works closely with every client to provide outstanding packaging solutions. We also have a custom box configuration tool to help you design your own packaging.

There are several factors to consider when creating your packaging, including:

  • Product requirements: You must understand your product’s needs and choose a box structure with the right protection and support. At Custom Boxes Now, we work with images, measurements, and samples to engineer a box that holds and highlights your product. 
  • Branding: To take packaging to the next level, you can incorporate design features representing your brand. We have diverse printing options, including Digital, Flexo and Litho printing, to offer you a wide range of branding and customization solutions. 
  • Testing: There’s nothing like seeing your options in real life. Custom Boxes Now also offers free structural samples so you can choose the design that works best for you.

Get Custom Packaging that Reflects Your Brand

Custom packaging can reflect your brand and create an unforgettable unboxing experience for your customers. Contact us online and get high-quality packaging unique to your brand.