There are many ways to improve your customer retention strategies. And, there are probably just as many ways to lose customers. If you want to avoid the latter and keep your online business thriving, you need to keep current customers in mind, as they are your bread and butter. If you keep them happy you can keep them loyally coming back for repeated purchases and telling their friends and family all about their positive experiences. When you create negative customer experiences, on the other hand, you not only lose that one customer, but when that one customer shares their bad experience with others, you lose potential advertising and the new customers that come from a good reference.
Remember: when people have bad experiences they now have the whole Internet to air their grievances to. The good news is that keeping your customers happy doesn’t have to take a whole lot of time and effort. You can’t please everyone all the time, but with these five simple strategies you can sure come close: