You have a unique, high-quality product that solves your target audience’s problems, but how do you differentiate yourself from your competition in a crowded marketplace? Customized packaging is one way to achieve your goals for your brand, and Custom Boxes Now! has all the tools and tips you need to create the perfect box design.
With custom packaging, we can help you gain brand awareness and favorable perceptions, while giving your brand a polished look and protecting your products from damage.
Have you found yourself asking, “How do I customize my packaging?” Here are our top tips for designing graphics for custom boxes.
Asking questions is how we learn about life. It’s also a valuable leadership skill because it requires you to admit you don’t have all the answers. Here are some questions to start with.
The product determines the packaging. Is your product breakable? Does it need sturdier protection? What are its dimensions? Customized packaging is an ideal solution for unusually shaped or sized items.
Market research is an essential part of getting to know your customer and understanding the issues your products can help them solve. Identify your target market’s demographics — their age, occupation, values, income and gender. Keep these qualities top of mind when creating packaging for your product. If you make children’s toys and games, consider using bright, friendly colors. However, a more muted, professional tone might work better if you are marketing to CEOs.
Your sales platform might significantly influence your packaging. For instance, if you’re solely an e-commerce retailer, ensure you choose durable, shippable material that follows the USPS guidelines. If you’re selling in a brick-and-mortar store, you need much less packaging, but it should be eye-catching to stand out on the shelf.
When designing graphics for packaging, use your brand’s logo, colors and fonts to ensure consistency. If your brand image is bright and cheery, using dark colors will not make sense. Similarly, making your logo prominent will ensure people associate it with your company.
Your ultimate goal with custom packaging is to help your customers understand your product. In addition to including your company’s name, logo and tagline, consider adding a brief, written description of the item inside. If your company sells food products, list the ingredients and nutrition facts. If your company has earned any certifications, such as those from the USDA, add the relevant marks to show your product’s reliability.
How do you design box packaging? When creating custom packaging, consider these three layers.
Do you want an extravagant design, or a more minimalist one? The choice is up to you, but make sure it stays consistent with the brand.
When choosing your packing, look to your competition for cues. If everyone’s doing something similar, there’s probably a reason. If you plan to stand out by going in a different direction, make sure you think through every possibility before deciding on a material. For example, liquid products shouldn’t leak through the packaging.
Also, consider your budget. If you sell reasonably priced items, choose simple, affordable packaging that reflects your values. If you pride yourself on having an upscale brand, spend more money on the packaging to give your customer the luxurious experience they paid for.
Before settling on a custom packaging design, ensure it’s the perfect option! Run it by current customers and people who are unfamiliar with your brand. Make sure people see the connection and like the packaging. If the packaging is unappealing in some way, you run the risk of losing business.
Hiring a professional designer is an excellent investment when your goal is to create a perfect box design. After all, designing graphics for packaging requires specific knowledge and expertise. To get the most bang for your buck, make sure you get all the color codes, so you can quickly match them if you decide to redesign your packages down the road.
Also, request the designs in the correct file format. You need the packaging dielines, aka templates, in vector format. These files will most likely come in an Adobe Illustrator, PDF or EPS file. Get access to edit these files in case something changes later. Having them in the correct format now will help save you from headaches later.
Custom Boxes Now! is a shipping box company specializing in custom-made cardboard boxes. We are a one-stop shop for all your custom corrugated shipping box needs. Explore our available box configurations to find the perfect solution for your business. With our fast and reliable services, you can receive your custom packaging within only a few days of ordering it. Reach out to us today to learn more.