With more and more retailers doing business online, custom printed cardboard boxes are becoming more integral to modern shipping, branding and customer engagement efforts. While it may seem like a waste of money and energy to insist on shipping products in custom boxes bearing your company name and logo, the benefits more than outweigh the additional investment. After considering the following advantages of shipping with custom boxes, you may never look at a plain brown box the same again.
The fact of the matter is that the most successful retailers set themselves apart, at least to some extent, with their packaging. Just think about the favorite products you grew up with, your first favorite pair of shoes for example, and then think about the packaging. Does anything stand out? Chances are the packaging helped maintain a consistent image and reinforce the positive aspects of product ownership. If you’re sending products to customers’ doors in plain brown boxes, you’re sending the message that you don’t care about your packaging. And if you don’t care about your packaging, what does that say about how you care for your products?
Every time a customer opens a package that arrives at their home or office in a custom printed cardboard box, they are being greeted with an image or logo that reinforces a brand before they even get their hands on the product they have purchased. This makes it more likely that they will associate that product with a brand name. As your branding efforts expand, people will only need to see a reminder of that brand image, from a combination of colors to a similar image or phrase, to recall positive memories of the products associated with that brand.
Sometimes the little things can make a big difference, and while choosing to ship your products in custom printed cardboard boxes doesn’t necessarily cost a whole lot more, it can go a very long way towards creating a more engaging shopping and shipping experience for customers. When a package arrives in a custom box, it shows a heightened level of care on the merchant’s behalf. This creates a more positive, all-encompassing experience that not only augments the packaging and branding efforts, but helps the customer feel as if they are having a unique shopping experience from start to finish. Having such a positive experience makes customers much more likely to purchase from the same retailer repeatedly, and share the positive experience with their friends.
Of course, creating a brand identity and ordering customized cardboard boxes to embody that identity isn’t always easy. Many companies work with consultants to create their branding identity and logo designs. And when it comes to customizing and producing the boxes, it’s best to work with a shipping box company that offers a wide variety of products and services that meet your needs. With effective branding, marketing and packaging for your products, customers are sure to see the quality waiting inside.
