The Best Colors for Product Packaging

different colored boxes

If you’re designing your custom cardboard packaging, you’ve probably already wondered if there’s such thing as “best colors for product packaging.” Should you use your brand’s colors, even if you’re unsure about their effectiveness? If so, which color should be the most prominent? Or should you go with entirely new colors that may be more influential and recognizable to consumers, but could confuse your established market? Should you always keep subscription boxes‘ colors consistent, or is it better to rotate them throughout the year to keep customers guessing?

Studies show that branding colors can increase recognition in consumers by up to 90%. We understand that when it comes to the psychology of colors, you may have a lot of questions. In this post, we’ll explore the psychology behind different color options, to help you to make the best first impression possible.

First Thing’s First
Of course, determining the best colors for box design depends on what type of product you’re selling.

  • For foods, red is especially appetizing, in part because it’s a color common in some of the freshest, natural foods.
  • If you choose white or black, colors often associated with minimalist design, you may be in a more competitive industry.
  • Black indicates control, suggesting to consumers that, in a sea of retail choices, your brand is the most dependable option.
  • White is often associated with cleanliness, and may work well with household detergents and other cleaning agents.
  • Finally, green and brown shades are often associated with ethically-sourced and eco-friendly merchandise. Make sure you’re selecting a color that fits well with the specific products you’re selling, as well as with the message of your brand.

The Mystery of Blue
In creating your cardboard box design, you may have questions about which of your branding colors to favor over the other. If you don’t want to create a completely new color scheme for your packaging, tweaking the shades and size of colors already contained in your logo is a great way to create an impact on consumers.

You may have already read that blue can build a sense of trust in your business, but did you know that the darker the hue, the more serious your products come across? So, for a sleek vibe usually geared towards working professionals or older shoppers, we suggest going with a deep navy. However, if you’re targeting a younger demographic, or if your products are just a little more light-hearted, then go for a turquoise or bright blue shade. The good news about blue? It’s equally liked among males and females, so it’s a popular option among gender-neutral products.

The Cultural Impact
One last word of advice that often goes overlooked when choosing the color of your packaging? Watch for the cultural meanings and signs of colors you choose. For example, in China, red symbolizes good luck, but in Japanese culture, writing someone’s name in red is a no-go. If you’re shipping to an international market, or often have customers from a specific background, be aware of these potential pitfalls when selecting your packaging colors.

Now that you have a better idea of the best colors for shipping boxes – and all other forms of retail packaging – it’s time to start creating a box that blows the competition out of the water and pleases your customers. Keep checking back with our blog for more tips and tricks about how to make your packaging work for you.

To start your own project, start configuring your custom shipping box or contact us and we’ll help you with all your questions.

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