If you want to upgrade your business’s shipping and handling practices, you can do so with new packaging. The kind of packaging you use is vital, as it plays a role in how your product arrives at its final destination. Aside from ensuring your packaging is protective enough, you can use it as an opportunity to display your brand.
Keep reading for some tips on how you can make every aspect of your products’ shipping more brandable.
As you work on your packaging methods, focus on their structural integrity before you give the aesthetics or other aspects an overhaul. Once you’ve made sure your box is of the right size and quality to keep products fully protected, you’re ready to put brand marketing on your plain boxes and bags.
You can market your products using well-designed packaging. Each sale is an opportunity to get your brand out there. Custom shipping materials that contain your brand message will attract more attention in addition to dressing up the products.
Try the following methods for spreading brand awareness:
If you place all of your concern on getting boxes to customers safely, you miss out on prime branding opportunities. Smooth deliveries are important, but so is your branding. Make your boxes memorable to customers and those around them by using unique boxes.
For example, adding your company’s logo and colors is a small, affordable change. When a package from your brand arrives on a customer’s doorstep, they’ll immediately know what they’ve received. Additionally, people will be able to take notice of your unique packaging as they see packages being delivered.
Custom shipping tape is another inexpensive way to add a touch of branding to your packaging. Since tape is a required material for sealing your boxes, printing details like your brand name, logo or tagline requires a small alteration to the materials you’ve been using.
In terms of options for the packing tape, you have many, and you can use a different color or width from the kind you normally use for a fresh update.
Wrapping tissue is similar to what you’d use as a gift wrap and adds a quality of excitement when opening the package. Wrapping tissue can be thin or thick, depending on the aesthetic and appeal you want your product to have. With your brand details printed over the wrapping tissue, a customer immediately associates the brand with opening your product.
Shipping bags are an alternative to boxes that function best as a delivery material for certain products. They offer slightly more versatility than boxes, and some customers save them to use later. Most standard bags are generally made from affordable materials, with eco-friendly options for environmentally conscious products.
Using custom shipping materials has several business advantages for marketing and selling your products, including:
You can maintain high-end service for your products with the right shipping materials and design. Below are some ideas for how you can include high-quality packaging with your orders:
Below are the different types of custom branding shipping materials you can deliver to your customers:
For small businesses and startups just getting off the ground, coming up with the most affordable custom packaging can be a challenge. You have to find materials you know are affordable while also being worthwhile for promoting your brand.
If you’re investing in custom boxes, you’ll pay a slightly higher cost for your packaging, but you’ll also elevate your brand identity, leading to an increase in sales. When ordering custom packaging for small businesses, do the following:
The shipping box is the customer’s first impression of your product. Customize your packaging with Custom Boxes Now! We can help you with everything from monthly subscription boxes to standard ordering materials. Simply send us your concept artwork and we’ll get started building attractive, unique custom packaging for your brand.