Making your product packaging and retail displays work well together can increase brand recognition and create a strong connection between customers and your company. Targeting the right audience is the first step to creating cohesion between your packaging and cardboard displays. You can include your logo and current advertising within the display to encourage further interaction with your products.
When these elements work together, audiences will better understand your brand message and find your aesthetic and design cohesive. Making sure your packaging fits the displays and vice versa is essential to the success of your business while trying to increase sales. Any contrast in advertising could confuse your customers rather than drive them toward your business.
Many business owners wonder how to create packing and retail displays that complement each other. While you can take many creative steps to create a cohesive, strong brand strategy, your primary focus should be to drive sales through attractive and eye-catching product displays. The more appealing your product display is, the more sales you can encourage from impulse buyers.
Impulse buyers often see a product or display and find it attractive, making them want to buy it as soon as possible. Good packaging and displays will produce positive emotions in impulse buyers, such as hunger or attraction. Think about products like makeup, food, drinks or games, where impulse buying is common.
Sometimes it can be hard to connect the dots between displays and packaging. Some businesses may think that using basic displays for their products will be enough to encourage increased sales, but it often takes more thought and creativity. While it’s understandable that your business may want to save time and money, investing more in the design of your in-store displays can positively affect sales and business in the long run.
You’ll want to create a design that complements the product’s color, image and size. Without the proper coordination, your in-store displays might seem clunky or out-of-place, among other products. This could lead to fewer sales or lower interaction with your business in general.
Customers will notice the look and design of your display. While the product might sometimes speak for itself, there is no harm in encouraging more positive interactions by creating an attractive display and product packaging.
Consider, too, that there might be many other products on the shelf that are similar to yours. You’ll want to find a way to stand out from other companies, and a well-placed and pleasing display design can help. When competing for customer attention, consider creating a display that fits well with your packaging and current advertising plan for the product.
When you feel confident you understand the connection between packaging and displays, you can begin to look at other examples for inspiration. Companies like Pepsi, Milkbone, Jack Links, Sharpie and Morans offer many quality examples to explore.
Jack Link’s Jerky has placed many well-designed corrugated cardboard displays in stores across America. The holder contains 12 boxes of individual jerky packets with Jack Link products’ familiar red and black color scheme. With the same logo and scheme throughout, the display offers a cohesive vision and shape. The display box also contains the Jack Links motto and current advertising strategy, meaning the packaging and display tie in consistency and readability throughout its marketing.
Milkbone has created an excellent in-store display to sell its popular dog treats. The tiered corrugated display box for impulse-buyer dog owners has shelves of dog treats that customers can quickly grab or browse. The box’s design also created cohesion with the brand and scheme of the company — the foundation is designed to look like dog bones.
Pepsi has one of the best in-store design strategies of all drink companies. You’ll often see Pepsi products in large and wide cardboard displays near the store’s drink section, gaming section or checkout aisle. Some Pepsi displays are shaped like round cylinders, with bright blue coloring that matches the standard Pepsi product colors and a large logo on the side. The bottles are placed in bins or stacked on tiered shelves, encouraging quick and easy drink access and increasing sales. The shapes are also meant to simulate a fridge or cooler.
Sharpie creates fantastic cardboard displays for their colorful permanent markers. They are often designed in long, thin shapes with markers stacked in packs or rows. The outside of the boxes tends to be bright blue or red, making them eye-catching to passing art lovers. Sharpie creates appeal through organization and cohesion. The markers are in rainbow order, creating a pleasing effect. Sharpies can be easily accessed in packs of individual colors, meaning art lovers can quickly find and purchase their products.
Finally, Moran’s Seasoned Grilling Salt has devised a creative way to sell its products. Their displays are shaped like an outdoor grill, with the products placed right on top of the open appliance. It encourages easy access while quickly explaining to customers what they can use the salt for. The bright red coloring matches the product packaging while encouraging more interaction with the brand.
You often want to consider how well your display can be moved from one area to another. Can the design travel easily without causing damage to the packaging or display? Think about the product as well. If the goods are fragile or oversized, consider using durable materials.
Consider the material of the display as well. You want to treat your product respectfully while ensuring it won’t become damaged. For example, using paperboard allows for lighter displays with good printing. Many companies use paperboard displays for retail, hardware, cosmetic or food items. The material offers sturdy but flexible features if you use corrugated packages. Many companies use corrugated packaging and displays for shipping cartons, fragile goods, e-commerce items or produce.
Understanding your audience’s wants and needs can be extremely helpful when designing your packaging and in-store display. Your target audience should be attracted to the design and want to buy the product immediately. So, do your research and find out who your main demographic is. What are they looking for from your products, and what colors, images and designs most appeal to them? By catering to your audience’s needs, you’ll increase sales and encourage more interaction with your business.
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For over 60 years, Custom Boxes Now has created quality products with eco-friendly materials. We are ISO 9001:2015 certified, with various box printing methods and fully recyclable materials. Almost 90 percent of our boxes are made from post-consumer materials and waste.
Our sister company, Creative Displays Now, offers high-quality point-of-purchase displays with premier designs and unique packaging to fit your needs. If you need store signs or retail displays, Creative Displays Now can help.
Lean on a single, experienced supplier to help you with both packaging and display needs. Creative Display Now’s team is both fast and reliable, following your creative vision for display and packaging designs. If you want to make product packaging and retail displays, partner with Custom Boxes Now and Creative Displays Now.