Custom designed boxes. Do they really live up to all the hype? Are they worth it? Won’t they be more expensive? More time consuming? More work to design? Perhaps. But after all the time, effort, money, research and everything else that goes into launching or manufacturing your product or brand, how you package it is arguably one of the single most important components of all. Packaging contributes to the overall success of your product once it’s at market. Miss the mark, and you may damage your entire brand perception.
Packaging should be a no brainer. It’s often one of the last parts of the process, and at first thought, it probably seems like it’s the easiest part. Right? If you believe this. We hate to be blunt, but you’re actually wrong. We’d go so far as to say dead wrong. Designing your packaging is integral to your brand’s success. It needs to be cohesive, brand-aware, user-friendly, functional and thoughtful. It should incorporate your branding and messaging that’s important to your customer. For example:
See? There is a lot to think about…
The Custom Designed Difference
One of the easiest ways to create packaging that sells is by upping your game with custom branding. How do you go about that?
Decide on the Basics:
Once you’ve made these decisions, you’re ready to begin the actual design. There are a couple other things you’ll still need to finalize at this point, including how big your logo or image will be and how many different sizes of boxes you’ll need.
At Custom Boxes Now, we can help you create a custom product box design online by applying three primary printing methods. Depending on your needs and expectations, you can choose from:
As an online retailer, you probably know that one size does not fit all when it comes to custom shipping boxes. Using the same-size shipping container for all your products can be costly — not to mention inefficient. Using a custom-designed product box for each item you ship will help you save significantly while looking more professional.
Custom Boxes Now will give your business the ability to create appropriately sized custom product boxes for your items. Using our online configurator, you can produce the custom product boxes you need in real time. When you choose a box of the right size for your products, you will:
To determine which box size is appropriate, measure the dimensions of your product — length, width and height. Next, you need to ask yourself whether your product is breakable. If it is, make sure there is space in your box for void fill. Void fill includes materials like:
How much void fill is enough? It depends on how breakable your product is. For example, a coffee mug may need 1 inch of void fill on every side, while heavier products may require more. The best way to know if a particular product box can work for your items is to test it out!
Next, consider product bundling for your custom product packaging box. Should you wrap two separate bundled products together or simply place them in a larger product box before shipping? You’ll want to consider a box’s interior dimensions when you’re choosing the appropriate box size for your product. However, for shipping costs, only exterior box dimensions are factored in.
Selecting custom product boxes over plain cardboard or corrugated shipping boxes offers a variety of benefits, enabling you to:
What You Should Know:
There are several things to keep in mind so you know what to expect when ordering custom printed boxes.
It may seem overwhelming to try and come up with a cardboard packaging design that’s perfect for your brand and product, but we promise you, grinding through the process will be worth it in the end. And if you need more convincing, we’ll leave you with this little tidbit of info: A 2013 survey showed that businesses who switched to premium, custom packaging saw an average 30% increase in consumer interest. We can’t imagine you’re not interested in that!
If you’re ready to make the switch to custom designed boxes, reach out to Custom Boxes Now today to learn more about the process and to hear about how we can help you. We have years of experience creating packaging for brands just like yours, and we look forward to helping you, too!