Your packaging is the first thing customers notice about a product. You can optimize your marketing if they appreciate your engaging design choices and the convenient unboxing experience. Your packaging also distinguishes your brand, making it an important first impression.
There are many ways you can customize your boxes, but how can you best target customers using a tool as simple as packaging? Learn how to approach marketing through packaging strategies below:
You can connect with customers through packaging and increase the quality of your branding with memorable custom packaging. The benefits of customized packaging include:
Now that you know how custom packaging can help you sell more products, how can you engage your customers?
Consider dressing up your packaging instead of sending your products in plain brown boxes. Customers expect to get what they ordered, but the packaging will come as a pleasant surprise. Custom boxes can:
Including thank you notes inside your packages is a simple way to create a memorable customer experience. Notes to the customer let them know that you appreciate their business. A few ways to handle thank you notes are:
Stickers are visually appealing and fun, but they also have several functional uses for packaging beyond increasing the aesthetic value. They can highlight your unique style of branding with the following qualities:
Using unique packaging styles can help your products stand out more, even if you are shipping the items. Poly mailers are a good choice for apparel and fashion accessories, but they work well for many types of small products.
These items can also have patterns if you want to use packaging with an interesting look rather than the same gray mailers for every product.
Clear packaging tape is the standard for shipping, but you can easily customize it to completely change the way your boxes look. A simple change in the color or design of your tape gives the packaging a fresh, unique appearance. Custom tape comes in many options, and you can use them on the inside of your boxes too.
You can decorate the interior of your packaging and all of its special features with craft tapes that have glitter, floral or fabric effects. Seal your tissue paper or other wrapping materials with tape. Use custom tape to hold your products in place, protecting them during transit.
Tissue paper is a simple, affordable packaging material that offers an extra layer of protection for your products. This material comes in many colors and styles, so you can easily harmonize your selections with your brand’s color theme. Tissue paper gives customers the feeling of unwrapping a gift on a special day.
You can also add string or ribbon to your tissue paper wrappings as an extra feature to complete the aesthetic of a present. Packing materials like tissue paper and string show that you have put care into your presentation. It’s easy to send your products wrapped in plain, functional materials without a personal touch. Tissue paper adds emotional warmth to the unboxing process that can help customers feel a connection.
Choose packaging that reflects your company’s values and establishes a tangible image with customers. For example:
You get several unique benefits when you choose to customize your packaging, and you get to choose the types of packaging that best fit your products. We can help make custom packaging solutions a reality.