The most successful products can have packaging design pitfalls from time to time, even when the packaging design seems flawless. Take, for example, the packaging for the new iPhone 6. A customer in Perth, Australia was filmed opening the phone’s package shortly after he waited in line to purchase the new model from an Apple store on the day it was released. Apple employs full time box openers just so they can create the perfect unpackaging experience, but that didn’t stop this Aussie customer from dropping the phone when he popped the top of the iPhone 6 box for the film crew that was there interviewing customers. And if the Packaging King can experience a pitfall, what about the rest of us? Here are a few of the most common pitfalls you will want to keep in mind and attempt to avoid in your packaging design:
Despite some pitfalls there are correct ways to go about packaging design; you should be better prepared to create the ideal un-packaging experience.